In a world where data, customer experience, and speed are becoming increasingly crucial for organizations, a new playing field is emerging: automated, intelligently designed communication where customers not only receive messages, but can also actively view, interpret, and use their own data. By combining Solude's platform with Nuklai’s AI technology, a powerful and innovative way of communicating becomes possible.

Today, organizations communicate across multiple channels: email, notifications, status updates, and reports. This is often one-way traffic: the customer receives information but does not always respond. The next step is for the customer not only to obtain information but also to gain control over their own information flows and services. This enables them to explore interactively, ask questions, and make choices.

Solution: Solude + Nexus

By integrating the Solude platform with Nuklai’s Nexus AI layer, an innovative solution emerges. It allows business users to independently design and configure communication without requiring extensive technical implementations.

In the first phase, business users (for example, in marketing, customer engagement, and operations) can work flexibly through the Nexus interface. They decide:

• Which information is sent.

• How it is presented (text, visualization, dashboard link).

• And who receives it.

The AI layer automatically supports them in drafting text, selecting relevant data, and personalizing messages so that they directly match the recipient.

This innovation has a positive impact on two levels.

First, business users become significantly more self-sufficient, since they no longer depend on IT projects for every new campaign or update. Configuration overhead is reduced, which shortens time to value and allows new communication methods to be implemented more quickly. Thanks to the direct connection with underlying data, messages also become more relevant, more personal, and better tailored to the recipient.

Second, on the customer side, communication shifts from static messaging to dynamic interaction. In the next phase, the customer gains access to interactive data and employs an active role. They decide on the information they want to consult and on timing. This increases customer engagement because they can actively work with their own data in an integrated experience that combines messaging and data access. Organizations that embrace this approach differentiate themselves with a customer experience that goes beyond traditional communication.

“For us, this collaboration is a perfect example of how you can unlock data and use it in a meaningful way, not only to improve customer interactions and differentiate your organization, but also to create positive value for your customers.”

— Matthijs de Vries, Founder & CEO, Nuklai

Phased Rollout

Step 1 – Access for business users: Business users gain access to Nexus’s AI functionality via the Solude platform, add relevant data, draft communications (with the help of AI suggestions), and send these to customers. Workflow management remains simple and easy to oversee.

Step 2 – Interactive communication: In the next phase, data connectivity is used as an interactive communication channel. Customers can view their data, perform analyses, and ask questions via the existing portal. The platform acts as a guide, leading the customer through the process, asking questions, offering suggestions, and providing visualizations.

Step 3 – Fully integrated channel: Ultimately, the AI layer becomes an integral part of the customer communication chain. This results in a conversation flow where data, AI, and messaging come together. By integrating different data sources and making them accessible through conversational AI, a real-time interactive data portal emerges where the customer gains direct insight into their data and services.

Say, a service provider uses Solude to manage operational data. Thanks to the integration with Nexus, a business user without IT expertise can select a target group and draft a message, for example: “Dear customer, your service status is positive, but based on recent measurements, we have identified an increase in usage in period X. Would you like to review optimization options together?”

The customer receives the message and, via a link, gains access to an interactive chat. There, they can filter by time periods, compare with other customers, and ask the system direct questions such as: “Which components are causing the increase?”

The AI layer provides suggestions and guides the customer, turning one-way communication into a true dialogue.

“The strategic collaboration with Nuklai enables us to offer our clients a new standard in customer interaction. Customers can ‘enter into a conversation’ with their own data, making insights directly available. We are therefore very pleased to add this AI layer to the platform, both in terms of user-friendliness for customers and in how quickly organizations can leverage insights, streamline processes, and tailor communication even more precisely to their customers’ needs. The future of AI-driven customer interaction is already here.”

— Bert Alblas, Managing Partner, Solude

The combination of Solude and Nexus provides a future-proof way of communicating, where data, AI, and the user come together. Communication is no longer only sent, but is actively experienced and shaped by the recipient. Customer communication evolves into an intelligent and interactive channel that truly makes an impact.

About Solude

Solude simplifies customer communication through an interactive platform that orchestrates the entire customer journey, aligning interactions with individual customer needs. The platform integrates systems such as CRM and ERP, and uses all relevant communication channels in a consistent, on-brand, and correct tone of voice. Thanks to integrated AI capabilities, processes are further streamlined, resulting in more efficiency, continuity, and quality in customer communication.

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